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报业公司发行市场与海报市场相干切磋.pdf 75页

发布时间:2019-06-19| 来源:原创 | 浏览量:

  报业公司发行市场与海报市场相干切磋

  Abstract

  In 2005, Chinese paper industry enters the adjusting year. The information

  reform led by figure, web, and multimedia technique greatly impulsive the

  industry with figure content, which brings very big challenge to the traditional

  paper industry. This article major in making an exploring study to the mutual

  acting relationship between the distribution market and advisement market of

  paper company, on the basis of related theories and study way of property

  economic and paper economic. And also it hope provide the theory sustainment

  for the stratagem layout, arrangement of company regulation and development.

  This article can be divided into four parts. Firstly, it clean up and appraise the

  theory basis, study content, method and developing condition of national bilateral

  market related study; secondly, it specifically the effort, character, evolving

  course and status quo of the paper company distribution market and ad. Market;

  then, start form the bilateral market related theory, making an analysis from both

  grand and micro view, study systemically the effort relation between the two;

  finally, through the study of example, analyze the

  development of and the manage condition in the ad.

  Market, combing both of the advantage and disadvantage when it does in the

  market, point out that the potential risk in the course of development and problem

  facing and give some reasonable suggestion.

  There appears some kind of mutual effort and advance relationship between

  the distribution market and ad.market. Distributio

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